If you want to sell products from big brand names on your Amazon FBA, there are certain things you should know. Amazon does not always allow selling of big brand products from random sellers, and has various rules which you should be aware of.
Why does Amazon have strict rules regarding selling branded products from 3rd party sellers?
This step has been taken by Amazon to majorly prevent counterfeited products. With the increase in import of counterfeited products from China, there remains a major risk of selling such fake products in the name of branded ones. This kills customer confidence and customer trust is something Amazon won’t compromise on. There have been complaints from customers in this regard which had put Amazon’s reputation at risk.
Moreover there have also been complaints from consumers who reportedly received a product that looked used and not new. That is again something Amazon cannot allow to happen. Selling refurbished or used products without mentioning the same on Amazon platform is something that is not allowed in Amazon’s policies.
There are also risks of selling stolen products. What if a product from a reputed brand is stolen from a retail store and sold on Amazon? Thus to avoid all kinds of risks, Amazon has finally decided to allow only authorized resellers to sell branded products in its marketplace.
Amazon has also taken the initiative to allow brands to register and prevent 3rd party sellers from their products in the Amazon marketplace. Big brands who don’t want their perceived value to be decreased sign up with Amazon’s brand registry. This is actually even good for us as customers.
Few brands which do not allow 3rd party sellers are- Apple, Logitech, Bose, Nikon, LG among several other big names.
Amazon sends suspension email but account still active? Know what action to take from here.