With contemporary circumstances and more and more growth opportunities in the business sector, the competition among big brands is growing profoundly. While these brands are looking to rigidly place their roots in the market, they are getting more and more dependent on the E-sports sector. The 3 biggest brands that are leading the way in sponsoring genuine E-sports are AT&T, Honda and Bud Light. Though all the reasons are 토토 but one reason for the rapid growth in the sponsorship of E-sports sector is the huge opportunities for consumer engagement through this channel. According to sources, more than 30% of total consumers in the United States actually pays for a gaming subscription and more than 40% play video games on a weekly basis.
According to a key manager of Honda, these numbers are pretty huge even for a company like Honda. They actually represent a great chance for these companies to reach young people to push their products. Some sources also denote that the reason for the only growth in the automotive sector is since 2016 is generation Z. Bud light director said that as the E-sports sector also gained a lot of momentum in the last few years, it has become possible for these companies to ride on that momentum growth to further push their products in the market.
As far as big corporations like AT&T is concerned, they think that it is important for the brand to understand the nuances of the E-sports sector and the mindsets of the consumers of it. According to the assistant vice president, it is not only a sponsorship investment for them but a sincere approach to understanding the various aspects connected to this sector to create more value to this sector as well.