While SEO, or search engine optimization, is the most important tool for any website as it allows you to achieve good rankings on search engine results and thus bring in great organic and targeted traffic, it can also have adverse effects if done improperly. These are two of the most common SEO mistakes that are made time and time again, learn them in order to avoid them.
The first, and most common, SEO mistake for you to avoid is improper use of keyword density that you can easily avoid by connecting with SEO professionals like Clovis SEO.
While it is important to use keywords throughout the page of your text, as a tried and true SEO method, overdoing it can cause some very unwanted outcomes. A good keyword density should be somewhere around 4%-5%. If you overdo it you can be viewed, by search engines, as spam even if you are not. A common SEO mistake is to shoot for a keyword density of somewhere around 7%-8%. Even this low of a keyword density is often viewed by search engines as spam.
You see search engines have algorithms that try to determine which pages are the most relevant and high quality for the end-user. This, if done properly, brings the user back for future searches. One of the best ways to bring high-quality results to the top of search engine results pages is to bury spam pages hundreds of pages back in the results. If you use a keyword density that is too high you will often be viewed as spam and pushed to the abyss that is page 100 of Google search engine results. In addition to this, although you may be a highly-skilled writer, most pages with an excess of keywords read like spam and discourage future visits.
Another SEO mistake that you need to avoid at all costs is to be seen as link spamming by search engines. While building backlinks is arguably the most important SEO technique for any website, if done poorly it can really hurt your website’s ranking. A few things to keep in mind when building backlinks is that you should not like from bad websites. These are sites that are already de-indexed for being spam or known as link farms because they provide no real value except for backlinks for other sites. Links from these websites will not help you much, if at all, and if you get too many of them you can expect to get your site de-indexed, or removed from search engine results, as well. Another fairly common mistake that is made when building backlinks is just being too spammy. Search engines hate spam! Never use automated backlinks programs as they will end up hurting you. It is a good rule of thumb that you keep your backlinks to relevant pages, other sites on the same topic or in the same niche as you, and build them naturally and by hand.
If you can avoid these common SEO mistakes then you will achieve much more success in driving your website to the top of search engine results pages.