I have many small projects that I am involved with. I make and sell jewelry and crafts, I do tattoos, and I write these articles. Each is very different but has one thing in common, I use social networking sites to promote them, and by doing so I keep the costs down on advertising. In an online world, advertising can be VERY costly, and most of the time, you don’t even know how much you will be spending to get the “exposure” they claim. Never spend more than you have the potential to make back.
The first trick I use is Facebook Groups. I join groups of similar interests to what I want to promote, as well as groups that might be interest in what I am promoting. For instance, for my articles I joined all of the writing groups, and every article that gets published, gets posted there. I also have a collection of girl scout groups all over the world that if I write about a craft idea or something along those lines, gets posted in them because they might be interested in the read. If your item is good, it’s more than likely going to be “shared” by others making it visible to all of their friends, giving you a new target audience you couldn’t get elsewhere.
The next thing is to tweet it on Twitter. I was once very against twitter, just one more social site right? Wrong! I have come to learn how to use it as a valuable tool, and I keep my personal life and business VERY separate, which I always recommend doing anyway! Your target audience probably won’t care that you had the best meal of your life at the new restaurant close to your house, or that you and your spouse are in a “complicated relationship”. They might even stop following you, and become uninterested in your promotions, thinking that you are more interested in what’s happening in your life, rather than focusing on your work.
Apart from twitter, Instagram is also a good platform to advertise your brand, product, service or even blog. Furthermore, with the help of https://instaprivateviewer.com, it is now easier for you to know your audience by looking at their profiles.
Another rather cost effective way to advertise and promote is using www.Fivver.com. Everything is $5, and you can use the “advertising” section on the site to find what is appropriate for you. If you just opened your twitter account and need 5000 followers FAST, or if you have your own website and just need to generate traffic, they have it on there. Make sure to look at their ratings, and read all of the specifics on the job, as well as feedback (if they have any) before you choose to pay someone that $5 for your advertising. Also, if you are having “followers” or “likers” added to your social networking pages ask if they are real followers or “look real” followers, meaning they won’t really participate in anything you are doing, just give you the appearance of having a massive fan base (which may work for you). Choose what’s best for you, and make sure you weigh out all of your options, but for $5 you could generate a lot of business.
Always be careful when purchasing advertising especially if it’s by “click” basis, as that can become very costly without you even realizing it.