The BBC has just released a preview of the marketing campaign and title sequences for the London 2012 Olympics entitled “Stadium UK” directed by Pete Candeland – a gorgeous commercial spot that has us amazed. The detailed animation, the fairytale like imagery, the build-up of the athletes; all brings out the energy and the passion that the Olympics create for an audience. If this doesn’t get you fired-up for the 2012 Olympics … then?
The full version will be released on July 27th when the Olympics begin!
Directed by Pete Candeland with Passion Pictures
Creative director Damon Collins and a team at Rainey Kelly Campbell Roalfe/Y&R
Created for 2012 Summer Olympics
Music by Elbow ‘First Steps’
