Beat 2012 Documentary – a film created in support of the London 2012 Olympic Games by Coca-Cola. In this documentary you can enjoy watching Mark Ronson travel to the likes of Mexico, Singapore & Russia to work with table tennis players, archers and track athletes. Mark Ronson and Katy B have teamed up with five Olympic athletes from around the world to create Coca‑Cola’s song for London 2012 Olympics and this documentary shows the official Olympic track in the making. The energy and efforts that went into this documentary are inspiring in so many different realms – this is a unique campaign that fuses Olympic sport with music. Enjoy.
Directed by Kim Gehrig
Special thanks to those that made this video possible:
Mark Ronson, DJ and worldwide super-producer
Claudia Navarro, Global Marketing Director, for the Olympic Games Coke-Cola
Joe Belliotti, Director, Global Entertainment Marketing, Coca-Cola
Katy B, Chart-topping star
Dayyan Jaffar, Archery, Singapore
Maria Espinoza, Taekwondo, Mexico
Darius Knight, Table Tennis, Great Britain
Kseniya Vdovina, 400m, Russia
David Oliver, 110m Hurdles, USA
James Eadie, Olympic Portfolio Director for GB, Coca-Cola
This documentary is so AWESOME! Am so glad it’s online for everyone to enjoy. It really gives a better appreciation to the anthem and the “orchestral” concept behind it.