Controversial graffiti artist, Kidult‘s Adbusters-esque, fuck the system antics have been catching the eyes of fashonistas and big brands around the world. With his in your face illegal style, his work definitely has a social critique, but rides the thin line between what people perceive to be art and malicious destruction.
In the following video,”Visual Dictatorship,” the juxtaposition of high brand logos with dismal cityscapes is a strong critique of how “civilized” society preoccupies itself.
He continues his visual manifesto with a tour of him destroying the exteriors of high fashion stores, ads, etc. in major cities with his namesake and phrases such as “consume” and “$ is your God.”
Though less witty and artistic than Banksy, “Visual Dictatorship” does have a message that may resonate with youth of today and is perhaps the type of in your face message people need to hear to wake up. Unfortunately, while Kidult boasts of using similar marketing tactics the big brands use, he vehemently defends that he would never be a part of their agenda though he seems to consequently be promoting the brands he attempts to destroy (hence Marc Jacobs turning his vandalism into an opportunity to make a $689 limited edition shirt). What are your thoughts?
See more of Kidult’s work here.