Bryce is a man who wears many hats – currently lifeguard, research assistant, student, sometimes electrician, sporadic carpenter, full time nerd, and founder of Straight & Arrow. Currently hosted out of a small country town in southeast Australia, Straight & Arrow encourages responsible living, beginning by revitalizing the fashion industry with a more sustainable approach to clothing.

Inspired by our own Subculture Club on screen printing, we researched creatives in the space and came across Bryce’s work down under. Instantly intrigued by his plight to live more responsibly, we scrolled through his Tumblr to learn more.

In a matter of six months, he has created his own workshop, filled only with recycled, refurbished and re-purposed equipment. Yes, all while simultaneously juggling two jobs, and his studies at University, working to earn his PhD in marketing.

It’s a lot on his plate, but Bryce has moved by the urgency of one simple question – for how much longer can the world sustain such demands and unrealistic expectations? His studies have motivated his work on Straight & Arrow. Most would simply be in awe that 391 million pairs of jeans were sold in Europe in 2006. Bryce thinks of the 3800 liters of water it takes to produce one pair of jeans, along with 750 grams of chemicals. He thinks of the 450 million pairs purchased in the US. He thinks of how much the number has grown since 2006. Do the math – we’ve got an issue on our hands. One that Bryce is fighting to remedy.

We recommend you pay attention and follow Bryce’s progress and work on his Tumblr page – Straight & Arrow.