The Forty Story celebrates forty years (ten decades) of excellent work done by the multidisciplinary design firm Pentagram which is based in London, New York, Austin, and Berlin. The Forty Story – is a video about a boy born on the day Pentagram opened and how his life has been tracked (and kerned) by forty years of Pentagram design. This video is a sweet story with great narrative and as a bonus has a very likeable voice-over. We think you will enjoy this story about the boy that was the most excited spellchecker of his generation …

Written by Naresh Ramchandani and Tom Edmonds
Directed by Christian Carlsson
Additional animation by Simone Nunziato
Sound design by Iain Grant and Wam London
Music by Graeme Miller
Titles by John Rushworth
Design by Pentagram
Voiceover by Daniel Lapaine