With the launch of the TED-Ed “flip” tool (you should check out), came the revival in visits to many of our favorite TEDEducation videos. The Power Of Simple Words is one of the many educational videos we re-watched today, as we found ourselves flipping through the features on TED-Ed. We will be the first to admit that fancy words will be learned from watching this video and Sunni Brown‘s strength in content visualizations will captivate your attention. In this short, playful video Terin Izil explains why simple, punchy language is often the clearest way to convey a message. Please feel free to agree or disagree.
Lesson created by Terin Izil
Animation by Sunni Brown
GREAT VIDEO. Reminds me of this quote from David Kahneman’s recent book “Thinking, Fast and Slow”: “If you care about being credible and intelligent, do not use complex language where simple language will do. My Princeton colleague Danny Oppenheimer refuted a myth prevelant among undergraduates about vocabulary professors find most impressive. In an article titled ‘Consquences of Erudite Vernacular Utilized Irrespective of Necessity: Problems with Using Long Words Needlessly,’ he showed that couching familiar ideas in pretentious language is taken as a sign of poor intelligence and low credibility.”
I simply agree.
Issac – simple language – that is the exact message of this video. Totally going to check out “Thinking Fast and Slow”
I agree, simple words can grab attention, no wonder during a teaching-learning process/ like learning a language/ it accelerates comprehension and memory. Advertisements build a lot on this fact i think. It is useful for people, but must be careful, the sub-conscious can swallow a lot this way. Still i like it.It probably has a lot of advantages.
I´m a student of English and recently read a book and it was great because, the book says: that people are rushing to understand, simple words and have an instant understanding.