Let me throw the proverbial wet towel on your idea of being an overnight Facebook sensation right now. Facebook is not the Field of Dreams. Just because you built it does not mean they will come.
Yes, Facebook is a platform with over 800 million users, but you still need to market your product or service to drive customers to your page. You probably keep hearing about that “Joe Nobody” person who produced a video that went viral on YouTube.com and now they are a household name over night? So you psych yourself out thinking to yourself, “Well, I have this great product/service – if I create a fan page on Facebook and start a Twitter account I will go viral and become an overnight sensation too!” If you really think about it though – you are all probably hearing the same story about that same ONE person.
When I start working with clients I tell them all the same thing about growing the number of “Likers” on their page:
1.) Just because we created it doesn’t mean people will know it is there. You have to self-promote your page to your clients. How do you do this?
- Add this URL to all business promotional materials
- Add the link to all business websites
- Link from all your social media outlets – YouTube, Twitter, LinkedIn, WordPress, etc.
2.) Run a Facebook ad campaign. How do you create an ad?
- Go to Create an Ad
- Design your ad, choose your targeted audience, and then select pricing and schedule the dates you want it to be active.
- Monitor the ad once it is live to see how it is performing. If it is not receiving the level activity you would like then change up with verbiage or the photo. These minor changes can have a huge impact on the performance of the ad.
3.) When you are networking with others on behalf of your business talk to them about your page and ASK them to Like your business page. Just mention it casually when you hand over your business card and remind them to follow you on Facebook for valuable information.
You should also line your facebook account to your Instagram account. In this way, your social media present will be more diversified. If you have limited followers, you should look for the best place to buy Instagram followers.
4.) Post to your business page every day and engage with your followers regularly. If someone comments on your posts make sure to respond so they feel like they are part of the community online that you are trying to create.
5.) Ask for the assistance of your family and friends on Facebook to mention your page on their Wall so it is being promoted to others that are currently outside your reach. A personal recommendation will go a long way.
remember that becoming an overnight sensation on Facebook is rare. This is a process that will take some time and commitment on the part of you and those involved in your business to spread the word. Even if you hire an outside company to create content for you – they still aren’t out interacting with your customers every day the way you are. Make every contact meaningful and be deliberate about asking people for their support.